Promises Malibu was the first of its kind. Boasting a $3.5 million Spanish-style ranch home, it’s no stranger to A-list celebrities and other titans of industry who’ve had the desire to stop drinking and doing drugs.
Originally founded in 1989 by Richard Rogg, a real estate agent whose passion for the 12 steps led him into the field of addiction treatment, Promises’ first location was in Mar Vista and was created as a complement to Rogg’s first venture, a sober living for women (Mar Vista Promises still exists). Since then, Rogg and his wife Lisa have remained active in the advocacy for women, establishing the Promises Foundation in 1999, which raises money for drug and alcohol prevention and behavioral health services for underprivileged women and their families. In 2007, the Roggs opened Miriam’s House, a recovery home and year-long program for moms and their kids designed to help them develop life skills.
Rogg opened Promises in the Malibu location when he noticed a demand for higher-end accommodations and amenities from some of his clientele. Off the success of this location, Promises Malibu pioneered the now popular “Malibu Model” of recovery, which focuses on privatized treatment, affording clients who can afford it more freedom and luxury during their adjustment to sobriety.
Accommodations and Food
Like many of the high-end treatment programs, Promises Malibu offers the standard gourmet meals (prepared by a highly respected sous chef) , swimming pool, Jacuzzi, tennis court, plush gardens for meditation, phone and Internet access and optional private rooms and suites for an extra fee. The home itself resides in a private, gated community and maintains luxury furnishings accented by spectacular views of the Pacific Ocean.
Treatment and Staff
Rogg’s gratitude for his personal success with the 12 steps infuses much of the philosophy at Promises; they also offer medically monitored detox, individual, group and family therapy, life coaching, psycho-educational groups,EMDR, relapse prevention planning and psychiatric care. Additional Promises Malibu options include neurofeedback, SPECT brain imaging and DESA testing.
Clients don’t need to have been a client of Promises to take advantage of their app, iPromises Recovery Companion, which features daily reflections, a 12-step meeting tracker, a sobriety calculator, sponsor and support team contacts and a tool that lets users monitor their moods and relapse triggers.
The staff is complete with clinicians, psychiatrists, case managers, Master’s-level therapists, yoga teachers, art therapists and life coaches. There are also detox specialists on hand.
Promises Malibu offers an array of alternative and supplementary recovery amenities such as yoga, massage, acupuncture, art therapy and equine therapy. Thanks to the close proximity of both the ocean and the mountains, hiking, rock climbing and sunbathing are some of the other recreational activities available.
All in all, Promises Malibu is expensive but clients get what they pay for—which is luxury accommodations and a solid foundation in 12-step based recovery.
20729 Rockcroft Dr
Malibu, CA 90265
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