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Tranquil Shores


Tranquil ShoresThe Basics

Tranquil Shores is a Madeira Beach, Florida rehab just 10 minutes north of St. Petersburg. CEO Chad Johnson, the son of former Cowboys and Dolphins NFL coach Jimmy Johnson (who now hosts FOX NFL Sunday, the network’s pre-game show) opened this luxury facility in 2009.

Accommodations and Food

Treatment and housing are in separate places at this beachside community center. The residence is Spanish-style, resort-like and surrounded by palm trees and a pool. Clients live in two-bed, one-bath condos that are furnished with full kitchens and washer and dryers. There are also private rooms with queen beds available that clients can have at no extra cost (though this is dependent on occupancy). The living rooms, which boast views of the Gulf of Mexico, have flat screen TVs with cable and DVD players, multiple couches and coffee tables. Clients are responsible for cleaning their own condos.

There are no cooks at Tranquil Shores. Instead, each week, residents receive $75 dollar gift cards to Publix supermarkets and go shopping for food with staff members. Clients prepare food themselves in their kitchens or on poolside grills.

Treatment and Staff

Treatment, which lasts between 30 and 90 days, includes 25 hours of CBT and DBT group therapy a week. Tranquil Shores stresses the fact that its treatment isn’t lecture-based but instead more interactive, including plenty of open discussions. The 30-person staff is highly credentialed.

The specialty here is something called the Integrative Recovery Model (IRM), which teaches clients the tools to recover with counselors acting as guides. For trauma, it uses a technique known as Accelerated Resolution Therapy (ART), a treatment not unlike EMDR where a therapist uses relaxing eye movements and voluntary memory or image replacement to change the way negative images are stored in the brain. Mindfulness-based Cognitive Therapy (MBCT) is used for dual diagnosis clients as a way of teaching them patterns about their behavior, halting negative thoughts and getting back in touch with the “experience of being alive.”

Expressive art therapy and family and marital counseling are also part of the program here. There is an MD on staff so detox is available. Clients receive a minimum of two hours of individual counseling a week with counselors. E-therapy is also available on Skype for clients who have graduated from the program and want to continue to speak to their counselors.

Tranquil Shores isn’t a strict 12-step rehab but it still provides transportation to off-site meetings six days a week and has one on-site on Sunday evenings. Clients are required to attend five out of the seven meetings a week and are encouraged to get sponsors while in treatment.

A typical day means waking up at 7 am for morning meditation at 7:30 followed by breakfast at 8. Group therapy starts at 8:30 and go until lunch at noon. The afternoon is full of more group sessions, an individual session (if assigned for the day), exercise and free time until dinner at 6 pm. Clients attend a 12-step meeting at 7 and after that is free time and dinner until lights out at 11 pm. Clients can watch TV watching during free time and cell phones and computers are allowed as long as they’re approved by a counselor.


The family program is strong, with a minimum of two hours on Fridays from 1 to 3 pm (the main visitation hours are from 1 to 6 pm on Sundays). Exercise is optional on the weekends but mandatory on Tuesdays and Thursdays (clients receive memberships to a local gym). Yoga and massages are also available. On Saturdays, clients go to such community events as dolphin tours, local museums and bowling.

In Summary

Tranquil Shores likes to specialize in athletes, musicians, artists, military personnel and executives. It accepts private insurance including Aetna, United, Blue Cross Blue Shield and Cigna, just to name a few but also works with clients who would like to explore other payment options. It has has an excellent reputation, strong family program and highly credentialed staff—all in a beachside community that provides clients with a serene place to recover.

Tranquil Shores
4300 Duhme Rd
Madeira Beach, Florida 33708

Tranquil Shores Cost: Private insurance; call for cost. Reach Tranquil Shores by phone at (727) 391-7001 or by email at Find Tranquil Shores on Facebook and Twitter

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