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Rob’s Ranch


Rob's RanchRob’s Ranch Review

Rob’s Ranch is a Christian men’s 12-step non-profit rehab 20 minutes outside of Norman, Oklahoma in the small town of Purcell. Its set on a 72-acre ranch off I-35 in the country, an isolated setting that could help facilitate a solid transition for the men’s path to a sober life. Rob’s Ranch opened in November 2010 and was founded by Mr. Dick Liddell after he lost his son, Robby, to addiction in 2003. 

Accommodations and Food

The facility is unique due to its country setting. There’s a learning center, a small classic chapel with a steeple, a media room they call the “Great Room” (where the guys can watch TV and movies during free time on leather couches), a dining hall, dorms, additional housing and a memorial with a cross where clients can pray. The long hallway dorms have 13 rooms with twin beds, a fridge and a bathroom with a shower (all residents have roommates).

At 60 days, the men who are doing better than when they arrived can move into one of two extra housing units separate from the dorms. These are small houses that fit six clients but only have one bathroom but are used as a motivator to do better because they also have kitchens and living rooms with flat screen TVs that can be watched during their free time. The living room in these housing units has a vintage coffee table with leather couches, wooden lamps and carpeting.

Meals are served in the dining hall where every lunch and dinner has a fully stocked salad bar. Rob’s Ranch gives clients the option to choose a healthy diet. The chef, who is also a fitness trainer, then goes on to create a diet menu for clients who prefer that to the regular options.

Treatment and Staff

Treatment lasts for a minimum of 90 days and can go up to six months. Rob’s Ranch’s method of getting and keeping clients sober is simply the 12 steps of AA and believing that the Higher Power in AA is God.

There are 14 staff members at Rob’s Ranch and they go from credentialed (LADC and ICADC) to those who are more peer counselors. While there’s no CBT or DBT, Rob’s Ranch is planning to add EMDR for trauma to its treatment curriculum. The doctor that Rob’s Ranch clients see is in town at the local hospital. There is no detox but if needed, clients can go about 90 minutes away to New Vision Hospital in Henryetta, Oklahoma.

The family program takes place every sixth Saturday when there are group therapy sessions. Family members also take part in lectures about addictions to learn how they can play a role in their loved one’s recovery. Families are also encouraged to attend Sunday Mass with clients if they want to.

A typical day at Rob’s Ranch starts with bed making and room cleaning before a 7 am breakfast. Chapel is at 7:45 and is followed by group therapy or lectures at 8:30. A course on Christianity and Theology is at 10:30 and at 11, there’s group therapy again. Lunch is at noon and it’s followed by group therapy at 1:15 for an hour. From 2:15 to 5, clients see their counselors for one-on-one sessions, after which they can do step work or have free time and watch TV. Dinner’s at 5 and then, at 7, clients can either go to an AA meeting off site or a local home group comes to the ranch and leads a meeting. From 8 to 10:30 is free time before lights out at 11 pm. Clients are not required to get sponsors but are encouraged to aim for lasting sobriety. Aftercare is encouraged as well and available free of charge as a way of checking in and staying close to their support group.


Exercise is built into the program with a state-of-the-art gym that has weights and treadmills. There’s a game room with a TV as well as an arcade and ping-pong table. There’s also a park for clients’ kids to play in during visitation hours, a volleyball and basketball court and a 16-foot above ground pool.

For extra circular activities, the guys go to Wal-Mart on Tuesdays to stock up on snacks and tobacco products if they want them. The rehab also buys them dinner at the local Chinese restaurant or Logan’s Roadhouse BBQ. An entertainment coordinator sets up outings to the bowling alley, movies and football games (for those who are there in the fall).

In Summary

The country atmosphere and freedom to embrace the outdoors could provide an ideal rehab experience, though a Christian approach and such set schedules may not appeal to all. Still, this is cost-friendly, solid treatment.

Rob’s Ranch Location

Rob’s “Road to Recovery” Ranch
23899 State Highway 74
Purcell, OK 73080

Rob’s Ranch Cost

Rob’s Ranch Cost: $4,500 (30 days). Reach Rob’s Ranch by phone at (405) 253-3838. Find Rob’s Ranch on Twitter and Facebook

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