Pinnacle Counseling
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Pinnacle Counseling


Pinnacle CounselingThe Basics

Located in Rogers, Arkansas, Pinnacle Counseling offers outpatient treatment for drug and alcohol addiction with a focus on self-actualization. Pinnacle offers counseling for everything from substance abuse to mental health, broken marriages and damaged relationships.

Founded in 2006, the facility serves northwestern Arkansas, from Bentonville to Fayetteville. Also of note is that Rogers is the birthplace of the first Walmart store, which opened its doors there in 1962.

With the motto “feel better, live better,” Pinnacle strives to make clients “feel better” from the moment they walk in. For starters, the facility does not arrange back-to-back appointments; this is for the convenience of the staff as well as the residents. Pinnacle wants all involved to stay relaxed and centered.

Upon arrival, clients are greeted by a counselor at reception and are escorted to a therapy room; there are no waiting rooms at Pinnacle. Each of these carpeted rooms is small and densely furnished, with dark-colored couches and armchairs, bookshelves and a generic painting or two. Sconces and table lamps provide warm lighting. According to their program director, Pinnacle wants people to feel like they are in their own living room rather than a hospital. Since it’s an outpatient facility, there is no food served on the premises (though with such short days, this shouldn’t be a problem for potential clients).

Treatment and Staff

Pinnacle uses evidence-based treatment in the form of CBT and DBT to treat residents suffering from alcoholism and substance use. Each client receives a two-hour initial assessment with a counselor to determine their usage history and the severity of their addiction. After that, counselors make an appropriate recommendation as to what type of program would best suit each resident’s needs. For those requiring detox or inpatient treatment, Pinnacle can make appropriate referrals to an outside facility.

The core of the program is individual therapy, along with a recovery group that focuses on participation and CBT; dual diagnosis support is also available. Clients meet with their counselor for an hour, three times a week with two program tracks to choose from, one lasting three to four months and another lasting six to eight. Although there are no 12-step meetings at the facility, Pinnacle can refer residents to local meetings if so desired. For those who want a more Christian-based approach, the facility also refers clients to off-site Celebrate Recovery meetings.

As far as staff goes, program director Gary Nelson holds a BS in Therapeutic Recreation from St. Cloud University, and is also a Certified Co-occurring Disorders Professional (CCDP) through the Arkansas Substance Abuse Certification Board; his wife, Sharon Nelson, is one of six mental health and relationship counselors on staff. Out of the six counselors, Tammy Kennedy is certified through the state of Arkansas as a Licensed Alcohol and Drug Abuse Counselor (LADAC). In addition, there is one administrative assistant who handles billing and other duties.


Although optional, equine therapy is also available and highly recommended by staff. By bonding with an equine friend in an arena, residents can work on emotional growth and getting in touch with their feelings. These sessions are all supervised by an outside counselor.

Beyond substance abuse, Pinnacle also offers counseling for clients suffering from sex, gambling and pornography addictions. There’s also play therapy offered to children ages five to 17. Finally, the facility maintains a wellness blog on their website featuring posts about healthy relationships, general wellness and more.

In Summary

Pinnacle’s services are  impressive for the price point. Those seeking recovery that’s not necessarily solely rooted in 12-step principles might do well seeking treatment at Pinnacle Counseling.

Pinnacle Counseling
5500 Pinnacle Point Dr, Ste 204
Rogers, AR 72758

Pinnacle Counseling Cost: $750 (30 days). Reach Pinnacle Counseling by phone at (479) 268-4142, or by email at Find Pinnacle Counseling on Facebook, Twitter, YouTube, Google+ and Pinterest

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