5 Celebrities in the Booze Biz
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5 Celebrities in the Booze Biz


As anyone who follows the spectacular and tragic career of James Franco knows, celebrities looooove dipping their toes in new business ventures and professions, from skin care (Salma Hayek) to perfume (everyone and their mother) to restaurants and even Starbucks (Magic Johnson). So it’s no surprise that more and more stars are starting to try their hand at having their very own lines of alcoholic bevs. Here are five of them.

1) Brad Pitt and Angelina Jolie

Brad and Angelina are just the latest in a long string of celebrities who’ve begun to moonlight in the booze biz. Pitt, for his part, now identifies as a “farmer” (he produces wine from his own vineyard in France), since the couple spent a cool $60 mil on the Chateau Miraval in Provence, which has a vineyard. The couple partnered with Famille Perrin winemakers to create their own wines; their first one, a rosé, sold out in just five hours!

2) Hanson

Think way back, back to ’97. Think real hard. Remember that horrifically memorable and catchy song “MMMbop” by a cute teen trio of brothers, aka Hanson? Yeah, that Hanson. The brothers began collaborating again in 2011 with the creation of their own craft beer, perfectly titled Mmmhops Pale Ale. It was initially limited to local Oklahoma distribution, but is now getting sold more widely (and can be bought online).

3) Kid Rock

Everyone’s favorite rock ‘n roll redneck dove headfirst into the beer biz back in 2009 by launching his very own line of beer called Badass Redneck Lager, which was, duh, brewed in his beloved Detroit hometown. He first unveiled the brew to his adoring fans “by having it available on tap during his shows.” Due to a sweet tax break from the state of Michigan, Rock’s beer business is said to have created 400 jobs in the pained city of Detroit.

4) Pharrell

The R&B crooner Pharrell might have thought launching his own line of strawberry-flavored “ultra premium creme liqueur” in 2011 would make him “happy” (and richer than he already is), but alas… It was not to be. The boozy beverage didn’t sell well—like, at all—so his partner, Diageo, decided to bail on the brand in 2013. Pharrell ended up suing his former partner for $5 million after claiming Diageo “didn’t market the brand properly.”

5) AC/DC

If you had absolutely no clue that AC/DC was doing much of anything these days, listen up: the band is still ostensibly in existence! Hooray! It’s just not necessarily making sweet music anymore; nowadays, the band is lending their name to a line of beer. The line is currently available in Germany, but will be moving over into Russia,Brazil, and Romania soon. They also launched a wine business in 2011, which featured gems like Back in Black Shiraz and Hells Bells Sauvignon Blanc.

Courtesy of Chrisa Hickey [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

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About Author

Laura Barcella is a documentary researcher, author, freelance writer and ghostwriter from Washington, DC. Her writing has also appeared in TIME, Marie Claire, Salon, Esquire, Elle, Refinery29, AlterNet, The Village Voice, Cosmopolitan, The Chicago Sun-Times, Time Out New York, BUST, ELLE Girl, NYLON and CNN.com. Her book credits include Know Your Rights: A Modern Kid's Guide to the American Constitution, Fight Like a Girl: 50 Feminists Who Changed the World, Popular: The Ups and Downs of Online Dating from the Most Popular Girl in New York City, Madonna & Me: Women Writers on the Queen of Pop and The End: 50 Apocalyptic Visions From Pop Culture That You Should Know About…Before It’s Too Late.